Thursday, December 25th — Christmas Ultimately, it's up to you and your analytics proving whether it works or not to decide to email on Christmas Eve or Christmas. Don't want to mess with the frenzy or don't want to heavily discount your product? Saturday, December 13th — 12 Days Until Christmas offer If you have a wide range of products to feature and want to highlight one per email, you could do a 12 Days countdown, starting on Saturday the 13th this year.
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This is just a guide you can hang up at your desk to keep your eyes on the big dates. Monday, December 22nd — day Countdown until the New Year This one was pretty popular in and The average digitsl of printed calendars in households was xigital. Be prepared for lower engagement rates, especially in the morning. Thursday, November 27th — Thanksgiving Calenar email marketers may want to take it easy on Thanksgiving, especially Business-to-Business deals, who also usually skip the day after unless you've tested in the past and it's worked!
Try to send email campaigns early in the morning to try and get into inboxes before shoppers head out. If you're a nonprofit, this is your day to take advantage of the biggest spend week of the season.
Tuesday, December 2nd — GivingTuesday The Tuesday after Cyber Monday this year will mark the 3rd annual Giving Tuesday, a movement to drive donations to causes rather than product sales. The provincial government plans to deliver programs, such as healthcare, in a more efficient manner, says Ontario's Finance Minister Vic Fedeli. The New York Times. You may also decide to count down to Hanukkah or offer a new product idea calenvar each of the 8 days of Hanukkah.
Happy Holiday Marketingall! Jerome Hoxton, president of Tru Art Advertising Calendars in Iowa City, Iowa, said traditional calendars remain popular because they digigal aesthetics with utility.
Fitness and other companies that want to help customers with new year's resolutions did a 201 or even 5-day countdown to the New Year for a "New You! Tell your customers what they can look forward to before their inboxes are overloaded and they're already clicking!
Paper calendars endure despite the digital age, with sales up between 8 and 10% in some cases
It may seem counterintuitive that a print product can thrive in the digital age. Friday, November 28th — Black Friday Black Friday is the start of holiday shopping insanity for stores with physical locations. If you don't have a pretty good offer, it's ok to take a break for the rest of the week.
Just like on Friday, you'll want to send earlier in the day 5: If you're going to get engagement on a typically sleepy week, be sure you have a compelling offer and a relevant product. Thursday, December 25th — Christmas Ultimately, it's up to you and your analytics proving whether it works or not to decide to email on Christmas Eve or Christmas. See the preview email, above. As for Ralston, she practices what she preaches. Personalization has helped make planners and appointment books popular, Leen Nsouli, an analyst of the office supplies industry at NPD, said in an email.
Some Business-to-Consumer marketers send email campaigns as early as Thanksgiving night for their Black Friday and Cyber Monday deals — test to be sure it's worth it before emailing on a recognized holiday.
Monday, December 1st — Cyber Monday If you're an eCommerce site, this is your big day to grab a slice of the spend. As a percentage of sales of promotional products, those calendars have held steady or increased slightly from toaccording to industry figures. The average number of printed calendars per business was 2. Not only have they survived the digital revolution, but sales of some kinds of print calendars have increased.
Digital Calendar: August :: Weyerhaeuser
I'm sure there are many days in between that you've got emails, Facebook promotions, Instagram hashtags, etc. A bright calendarr in the industry remains promotional calendars, like those distributed by real estate agents, medical professionals, car repair shops and other businesses. Sure, we still have Halloween to look forward to, but many of you are likely planning your holiday promotions calendar, working up your ideas for email and social media campaigns.
She said she has three calendars: What are the benchmark dates this year ? Don't want to mess with the frenzy or don't want to heavily discount your product?
If you're looking for a way to stand out in the crowd, don't email at all on Black Friday.